Free first steps
with AI.
Not sure if AI is right for your business? Start here. Three ways to find out — completely free, no strings attached.
Free 30-Minute Discovery Call
A straight conversation about your business — no pitch, no obligation.
What you get
- We ask what actually eats your week
- We tell you honestly whether AI is the right answer
- If it is, you get a fixed-price plan in writing
- If it is not, we say so and point you elsewhere
After the call
You leave with a clear idea of what is worth doing and what it would cost — whether or not you work with us.
Book my free callFree Website AI Report
A personalised AI opportunity report — delivered to your inbox.
What you get
- 5 specific, actionable AI improvements for your site
- Which tools would make the biggest difference
- Plain English — no jargon
Free AI Assessment
A no-pitch look at where AI can actually help your business.
What you get
- An honest assessment of your AI opportunities
- The 2–3 things most likely to make a real difference
- A follow-up summary emailed to you
How it works
Start your free assessment now — answer a few questions about your business and get your results straight away.
Start my assessmentFrequently asked questions
What is genuinely free with How Do AI?
Three things: a free 30-minute discovery call where we work out whether AI is even the right answer for you; a free AI assessment that gives you 2 or 3 practical AI moves tailored to your business; and a free website AI report that scans your site for opportunities where AI could help. No card required for any of them and no auto-billing.
What does the free discovery call actually cover?
Thirty minutes on Zoom about your business, not about us. We ask what eats your week, what you have already tried, and what a good outcome would look like. If AI is the right tool you leave with a fixed-price plan in writing. If it is not, we say so and point you at whatever is — a spreadsheet, a phone call or hiring someone. No pitch either way.
How does the free AI assessment work?
You answer four short questions about your business — what you do, what eats your time, how big you are and how much AI you already use. The assessment returns the 2 or 3 things most likely to make a real difference for you, and just as usefully the ones that would be a waste of your money. Takes under two minutes and the results appear straight away.
What is in the free website AI report?
You send us your website URL and we come back with five specific, actionable AI improvements for that site — what to change, which tools would make the biggest difference, and what it would realistically take. Written in plain English, no jargon. It lands in your inbox within a few working days.
Will you keep marketing to me afterwards?
Only if you ask us to. You can opt into occasional updates when you request a free tool — that is one email a month with practical AI ideas for UK small businesses. You can unsubscribe from any email with one click. We do not sell your details to anyone and we do not run remarketing ads against you.
Is there a catch?
No card, no auto-billing, no forced conversion. We run the free tools because most small business owners cannot tell from the outside whether AI is worth their money, and a short honest conversation answers that faster than a brochure. If the answer is no, that is a fine outcome for us too.
Who are the free tools actually for?
UK small businesses and independent shops, mostly one-to-fifty people. Shops, service businesses, salons, trades, cafés, small clinics and professional practices are the sweet spot. If you are an owner-operator doing the marketing and admin as well as the actual work, these are aimed squarely at you.
What if I want more than the free tools?
Book a free 30-minute discovery call from the contact page. We will look at what the assessment or report threw up, tell you honestly whether a paid engagement is worth it for your business, and — if so — quote a fixed price. If nothing is worth doing we will say so. We do not run this as a lead-gen funnel that pushes everyone to a project.