Privacy Policy

1. Who we are

How Do AI ("we", "us", "our") is a UK-based business providing AI consultancy, education, and digital services to small businesses. Our contact email is info@how-do-ai.com.

We are committed to protecting your personal data and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What data we collect

We may collect the following personal data when you use our website or services:

• Your name and email address (when you register interest or contact us)
• Your phone number (if provided)
• Information about your business and requirements (if provided in a contact form)
• Technical data such as your IP address, browser type, and device information (collected automatically via analytics tools)
• Usage data such as pages visited and time spent on site

3. How we use your data

We use your personal data for the following purposes:

• To respond to enquiries and register your interest in our services
• To provide and improve our services
• To send relevant updates and information (only where you have given consent)
• To analyse how our website is used so we can improve it
• To comply with our legal obligations

4. Legal basis for processing

We process your personal data on the following legal bases under UK GDPR:

• Consent — where you have given clear consent for us to process your data for a specific purpose
• Legitimate interests — where it is necessary for our legitimate business interests and not overridden by your rights
• Contract — where processing is necessary to perform a contract with you
• Legal obligation — where we need to comply with a legal obligation

5. Cookies and analytics

Our website uses cookies and similar tracking technologies to analyse how visitors use the site. We may use tools such as Google Analytics to collect anonymised usage data. This helps us understand which pages are popular and how to improve the user experience.

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain parts of the website.

6. Sharing your data

We do not sell, rent, or trade your personal data to third parties. We may share your data with:

• Service providers who help us operate our business (e.g. email platforms, analytics tools) — these providers are contractually required to protect your data
• Law enforcement or regulatory authorities where required by law

7. Data retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Enquiry data is typically retained for up to 2 years. You may request deletion of your data at any time.

8. Your rights

Under UK GDPR, you have the following rights:

• Right of access — to request a copy of the personal data we hold about you
• Right to rectification — to ask us to correct inaccurate data
• Right to erasure — to ask us to delete your data ("right to be forgotten")
• Right to restrict processing — to ask us to limit how we use your data
• Right to data portability — to receive your data in a structured, machine-readable format
• Right to object — to object to our use of your data based on legitimate interests
• Right to withdraw consent — where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please email us at info@how-do-ai.com. We will respond within 30 days.

9. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

11. Contact and complaints

If you have any questions or concerns about how we handle your data, please contact us at info@how-do-ai.com.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection authority, at ico.org.uk.